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Applied crisis communication and crisis management : cases and exercises /
- Title:
- Applied crisis communication and crisis management : cases and exercises /
- Author:
- Coombs, W. Timothy.
- Format:
- Book
- Institution:
- Emerson College
- Contents:
- A short introduction to the case study method -- Crisis capsules -- Pampers and dry max chemical burn rumor -- Hershey, Cocoa, and child slavery/labor abuse -- Cadbury salmonella recall -- Peanut butter paste recall of 2009 -- Tetra pak, Nestle and ITX -- Nestle and greenpeace disagree over palm oil sourcing -- Carrefour, China, and the Olympic torch relay -- Sparboe farms and McDonald's part company over animal cruelty -- BP Texas city explosion -- Sigg and BPA -- West pharmaceutical services' dust explosion -- Jensen farm, listeria, and cantaloupe -- Chick-fil-a and the dangers of social issues -- The Bhopal tragedy -- Odwalla and e. coli -- Valujet flight 592 and the end of a brand -- Greenpeace pressures H & M to detox the garment industry -- Index -- About the author.
- Online access:
- No online access
- Library holdings:
-
Emerson Main Stacks
HD49 .C6625 2014
–
Available