Contemporary business /

Title:

Contemporary business /

Author:

Kurtz, David L., author.

Format:

Book

Institution:

Emerson College

Contents:

1. The changing face of business -- 2. Business ethics and social responsibility -- 3. Economic challenges facing business today -- 4. Competing in world markets -- 5. Forms of business ownership and organization -- 6. Starting your own business : the entrepreneurship alternative -- 7. Management, leadership, and the internal organization -- 8. Human resource management : from recruitment to labor relations -- Top performance through empowerment, teamwork, and communication -- 10. Production and operations management -- 11. Customer-driven marketing -- 12. Product and distribution strategies -- 13. Promotion and pricing strategies -- 14. Using technology to manage information -- 15. Understanding accounting and financial statements -- 16. The financial system -- 17. Financial management -- 18. Trends in e-commerce -- Appendix A. Business Law -- Appendix B. Insurance and risk management -- Appendix C. Personal financial planning -- Appendix D. Developing a business plan -- Appendix E. Careers in contemporary business -- Appendix F. Launching your career.

Online access:

No online access

Library holdings:

Emerson Main Stacks
HD31 .B6188 2019 – Available

• Available Temporarily at Emerson Reserve
  On reserve for BC205 -1: Funds. Creative Enterprises (Business of Creative Enterprises: Lyons)
  On reserve for BC205 -2: Fundamentals of Creative Enterprise (Business of Creative Enterprises: Nwankwo)
  On reserve for MB200 -1: Principles of Business (Business: Stuehler)
  On reserve for MB310 -1: Finance and Accounting (Business: Miller)