Strategic brand management : building, measuring, and managing brand equity /

Title:

Strategic brand management : building, measuring, and managing brand equity /

Author:

Keller, Kevin Lane, 1956- author.

Format:

Book, Image

Institution:

Emerson College

Online access:

No online access

Library holdings:

Emerson Main Stacks
HD69.B7 K45 2020 – Available

• Available Temporarily at Emerson Reserve
  On reserve for MK222 -1: Brands Organizations Strategies (Marketing: Lorusso)