Obsessed : building a brand people love from day one /

Title:

Obsessed : building a brand people love from day one /

Author:

Heyward, Emily (Chief brand officer), author.

Format:

Book

Institution:

Emerson College

Contents:

Fear of death -- Elevate to the emotional -- Sense of self -- Creating connection -- Strength in focus -- Redefine expectations -- Embrace tension -- Make it personal.

Online access:

No online access

Library holdings:

Emerson Main Stacks
HF5415.1255 .H49 2020 – Available

• Available Temporarily at Emerson Reserve
  On reserve for BC310 -2: Marketing the Creative Enterprise (Business of Creative Enterprises: Lorusso)