Contemporary business /

Title:

Contemporary business /

Author:

Kurtz, David L., author.

Format:

Book

Institution:

Emerson College

Contents:

The changing face of business -- Economic challenges facing business today -- International business and competing in world markets -- Business ethics and social responsibility -- Small business and the legal forms of business ownership -- Entrepreneurship and starting a business -- Management, leadership, and the internal organization -- Human resource management : from recruitment to labor relations -- Top performance through empowerment, teamwork, and communication -- Production and operations management -- Using technology to manage information -- Customer-driven marketing -- Product and distribution strategies -- Promotion and pricing strategies -- Trends in e-commerce -- Understanding accounting and financial statements -- The financial system and investing -- Financial management -- Appendix A. Business law -- Appendix B. Insurance and risk management -- Appendix C. Personal financial planning -- Appendix D. Developing a business plan -- Appendix E. Careers in business today -- Appendix F. Launching your career -- Glossary.

Online access:

No online access

Library holdings:

Emerson Main Stacks
HD31 .B6188 2022 – Unavailable

• Lost, Overdue (due 09-05-2023 at 11:15 PM) Temporarily at Emerson Reserve
  On reserve for BC205 -1: Business Fundamentals (Business of Creative Enterprises: Nwankwo)
  On reserve for BC205 -2: Business Fundamentals (Business of Creative Enterprises: Karjoo)