Full metal branding : how heavy metal can make us better marketers, brand strategists, & entrepreneurs /

Title:

Full metal branding : how heavy metal can make us better marketers, brand strategists, & entrepreneurs /

Author:

Quintal, Douglas.

Format:

Book

Institution:

Emerson College

Contents:

The full metal branding overview -- Brand DNA, the three questions, and brand essence -- The "it" factor, creating value, and making it bigger than yourself -- Targeting: customer personas, empathy mapping, and the brand mirror -- Brand fans, culture, and community -- Brand personification and aesthetics -- Brand resonance -- Telling your story - selling your experience -- Strategic planning -- The customer journey, communication strategies, and tactics -- Brand extensions -- Metal brands.

Online access:

No online access

Library holdings:

Emerson Main Stacks
HF5415.1255 .Q56 2023 – Available

• Available Temporarily at Emerson Reserve
  On reserve for MK222 -2: Brands Organizations & Strategies (Marketing: Quintal)
  On reserve for MK371 -1: Music Marketing (Marketing: Quintal)
  On reserve for MK671 -1: Social Media Marketing (Marketing: Quintal)
  On reserve for MK673 -1: Brand Narrative (Marketing: Quintal)