Blacklight
Public relations : strategies and tactics /
- Title:
- Public relations : strategies and tactics /
- Author:
- Wilcox, Dennis L.
- Format:
- Book
- Institution:
- Emerson College
- Contents:
- Role. What is public relations? ; The evolution of public relations ; Ethics and professionalism ; Public relations departments and firms -- Process. Research ; Program planning ; Communication ; Evaluation -- Strategy. Public opinion and persuasion ; Conflict management: dealing with issues, risks, and crises ; Reaching diverse audiences ; Public relations and the law -- Tactics. The internet and social media ; Preparing materials for mass media ; Radio and television ; Meetings and events -- Application. Corporations ; Entertainment, sports, and tourism ; Politics and government ; Global public relations ; Nonprofit, health, and education.
- Online access:
- No online access
- Library holdings:
-
Emerson Main Stacks
HM1221 .W55 2015
–
Available