MK661 -1: Strategic Planning (Marketing: Mills)
- Course:
- MK661 -1: Strategic Planning
- Institution:
- Emerson College
- Instructor:
- Mills, Walter
- Department:
- Marketing
Items
- On reserve at a library:
-
- Advertising account planning : planning and managing an imc campaign / by Larry D. Kelley and Donald W. Jugenheimer.
- Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., James D. Watkins Professor of Marketing, Emeritus, University of Minnesota, John W. Mullins, Associate Professor of Management Practice in Marketing and Entrepreneurship, London Bu
- Available online:
-
- Advertising account planning [electronic resource] : planning and managing strategic communications campaigns / Sarah Turnbull, Larry D. Kelley with Donald W. Jugenheimer.
View Emerson Reserve E-Book - Eating the big fish [electronic resource] : how challenger brands can compete against brand leaders / Adam Morgan.
View Emerson Reserve E-Book - Super strategist [electronic resource] : the art and science of modern account planning / Lesley Bielby ; foreword by Douglas Atkin.
View Emerson Reserve E-Book
- Advertising account planning [electronic resource] : planning and managing strategic communications campaigns / Sarah Turnbull, Larry D. Kelley with Donald W. Jugenheimer.