Blacklight

The magazine from cover to cover /

Title:
The magazine from cover to cover /
Author:
Johnson, Sammye, 1946-
Published:
New York : 2013.
Format:
Book
Institution:
Emerson College
Contents:
Foreword / Steve Lacy -- Preface -- 1. The magazine as a storehouse : the scope of the medium. Magazines and the media mix ; The scope of the medium ; The future of magazines -- 2. The magazine in a digital world. Diving into digital ; Websites ; Social media ; Mobile ; Tablets and e-readers ; What the future holds -- 3. The magazine as a marketplace : the role of advertising. Why advertisers choose magazines ; Who advertises in magazines ; Where they advertise ; The birth of advertising in magazines ; Advertising-editorial conflicts ; Responsibility to the reader -- 4. The magazine as a historical document : trends over time. The beginning ; Literacy and education ; Content ; Appearance ; Transportation and delivery ; Production and technology -- 5. The magazine as a social barometer : political and cultural interaction. The interaction of magazines and society ; Magazines as political influences ; Political influences on magazines ; Magazines as cultural influences ; Cultural influences on magazines -- 6. Conceptualizing the magazine : formulas for success. Magazine success and failure ; Mission statement ; Editorial formula ; Audience ; Anatomy of a beautiful failure ; Launches and life cycles ; Living to a ripe old age -- 7. Magazine business plans : determining the bottom line. The magazine budget ; The business plan ; The marketing plan ; Executive summary of profitability -- 8. Magazine structures : staff organization. Who's running the show? ; Magazine ownership ; Mergers and acquisitions ; The work environment -- 9. Molding the magazine's content : editorial style. Article types ; Blogs ; Awards ; The editor and the reader -- 10. Creating the magazine's look : designs for readability. Form follows function ; The coming of age of magazine design ; Design elements ; Integration of words and pictures ; Covers ; Redesigns -- 11. Manufacturing the magazine : the production process. The production process ; Production planning ; The printing process ; Digital manipulation ; The quality product -- 12. Magazine legalities : understanding the law. Access to information ; Prior restraints ; Magazine distribution and sales ; Libel ; Invasions of privacy ; Intentional infliction of emotional distress ; Third-party liability ; Copyright ; Obscenity -- 13. Moral frameworks : codes of ethics. Hodges's essential questions ; Bok's model ; Shades of gray ; Codes of ethics -- Appendices. American Society of Magazine Editors guidelines for editors and publishers ; American Business Media editorial code of ethics ; Society of Professional Journalists code of ethics.

Online access:
No online access
Library holdings:
Emerson Main Stacks
PN4734 .J64 20131 of 2 available