Contemporary business /

Contemporary business /
Kurtz, David L., author.
Emerson College
The changing face of business -- Economic challenges facing business today -- International business and competing in world markets -- Business ethics and social responsibility -- Small business and the legal forms of business ownership -- Entrepreneurship and starting a business -- Management, leadership, and the internal organization -- Human resource management : from recruitment to labor relations -- Top performance through empowerment, teamwork, and communication -- Production and operations management -- Using technology to manage information -- Customer-driven marketing -- Product and distribution strategies -- Promotion and pricing strategies -- Trends in e-commerce -- Understanding accounting and financial statements -- The financial system and investing -- Financial management -- Appendix A. Business law -- Appendix B. Insurance and risk management -- Appendix C. Personal financial planning -- Appendix D. Developing a business plan -- Appendix E. Careers in business today -- Appendix F. Launching your career -- Glossary.

Online access:
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Library holdings:
Emerson Main Stacks
HD31 .B6188 2022Unavailable