DD603 -1: Human Centric Marketing (Digital Marketing Data Analytics: Ferrara)

DD603 -1: Human Centric Marketing
Emerson College
Ferrara, Carol
Digital Marketing Data Analytics


On reserve at a library:
  1. Social : why our brains are wired to connect / Matthew D. Lieberman.
  2. Sway : unravelling unconscious bias / Pragya Agarwal.
Available online:
  1. Beyond the valley [electronic resource] : how innovators around the world are overcoming inequality and creating the technologies of tomorrow / Ramesh Srinivasan
    View Emerson Reserve eBook
  2. Hype machine / [electronic resource] how social media disrupts our elections, our economy, and our health--and how we must adapt / Sinan Aral.
    View Emerson Reserve eBook
  3. Social : why our brains are wired to connect [electronic resource] / Matthew D. Lieberman.
    View Emerson Reserve E-Book
  4. Social marketing and behaviour change [electronic resource] : models, theory and applications / Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen.
    View Emerson Reserve E-Book
  5. Social media strategy [electronic resource] : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College.
    View Emerson Reserve E-Book
  6. Sway : unravelling unconscious bias [electronic resource] / Pragya Agarwal.
    View Emerson Reserve E-Book