DD603 -1: Marketing & Social Responsibility (Digital Marketing Data Analytics: Ferrara)

Course:

DD603 -1: Marketing & Social Responsibility

Institution:

Emerson College

Instructor:

Ferrara, Carol

Department:

Digital Marketing Data Analytics

Items

On reserve at a library:

1. Social : why our brains are wired to connect / Matthew D. Lieberman.
2. Sway : unravelling unconscious bias / Pragya Agarwal.

Available online:

1. Beyond the valley [electronic resource] : how innovators around the world are overcoming inequality and creating the technologies of tomorrow / Ramesh Srinivasan.
   View Emerson Reserve eBook
2. Hype machine [electronic resource] : how social media disrupts our elections, our economy, and our health--and how we must adapt / Sinan Aral.
   View Emerson Reserve eBook
3. Social marketing and behaviour change [electronic resource] : models, theory and applications / Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen.
   View Emerson Reserve E-Book
4. Social media strategy [electronic resource] : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College.
   View Emerson Reserve E-Book
5. Sway [electronic resource] : unravelling unconscious bias / Pragya Agarwal.
   View Emerson Reserve E-Book