Made to stick : why some ideas survive and others die /

Title:

Made to stick : why some ideas survive and others die /

Author:

Heath, Chip.

Format:

Book

Institution:

Emerson College, Emmanuel College, Lesley Sherrill, Wentworth Institute of Technology

Contents:

Introduction : what sticks? -- Ch. 1. Simple -- Ch. 2. Unexpected -- Ch. 3. Concrete -- Ch. 4. Credible -- Ch. 5. Emotional -- Ch. 6. Stories -- Epilogue : what sticks.

Online access:

No online access

Library holdings:

Emerson Main Stacks
HM1033 .H43 2007 – Available

• Available Temporarily at Emerson Reserve
  On reserve for MK673 -1: Concepting & Storytelling (Marketing: Scott)

Emmanuel Main Stacks
HM1033 .H43 2007 – Available

Lesley/EDS-Sherrill Library Main Stacks
HM1033 .H43 2007 – Available

Wentworth Stacks--Upper Level
302.13 .H43 2007 – Available