MK673 -1: Concepting & Storytelling (Marketing: Scott)

Course:

MK673 -1: Concepting & Storytelling

Institution:

Emerson College

Instructor:

Scott, Daisy

Department:

Marketing

Items

On reserve at a library:

1. Advertising : concept and copy / George Felton.
2. Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath.
3. Zag : the number-one strategy of high-performance brands : a whiteboard overview / by Marty Neumeier.

Available online:

1. Made to stick [electronic resource] : why some ideas survive and others die / Chip Heath & Dan Heath.
   View Emerson Reserve E-Book